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From Content to Customer: How to Generate Demand with Content Marketing
Tuesday, June 12, 2012 from 6:00 PM to 7:00 PM (EDT)
Joe Chernov is VP of content marketing for Eloqua. He is best known for developing, in collaboration with JESS3, award-winning content, including The Content Grid and The Blog Tree infographics; The Future of Revenue animated video; and The Social Media Playbook and Social Media ProBook ebooks. Chernov is one of the most award-winning content marketers in all of business-to-business marketing, having won or been named a Finalist for awards from Forrester Research, Society of New Communications Research, Word of Mouth Marketing Association, Corporate Executive Board, Beagle Research, and the STEVIE Awards.
Elle Woulfe is Eloqua’s resident opportunist. She oversees demand creation for the Eloqua sales team and is always looking for a good opportunity to partner, barter or be the beneficiary of marketing goodwill. She combines her dual love for writing and design to develop action-inducing copy for Eloqua’s demand generation programs while imagining new ways to capture attention with snazzy creative. Follow Elle on Twitter at @ellehwoulfe.
When & Where
Intelligent.ly gives you the skills you need to win, from people who've done it before. We connect entrpreneurs and professionals with experts, in a hands-on classroom learning environment in Boston's South End.